Thursday, January 27, 2011

Individual Givers More Important Than Ever

Thank you to every individual and family who donated to Senior Citizen Services last year.

The Georgia Center for Nonprofits held their annual economic outlook meeting yesterday at Bank of America. I was reminded, once again, of how important individual donors are to Senior Citizen Services. For 2009, 74% of charitable giving in the USA was done by individuals – not government grants and not corporations. If you add the family foundations into the mix, that figure jumps to 82%.

Like many other nonprofits, SCS is continuing to see a decline in government funding and funding from agencies like United Way. At the same time, we are seeing an increase demand for services as the baby boomers are joining the ranks of older adults.

Our goal for the next five years is to increase our client base by 42% -- an aggressive goal. We can only do this with increased individual giving.

So, once again, THANK YOU for your gifts that make our work possible and enable SCS to support senior independence through meals, shelter, education and community.

P.S. Please remember SCS in your wills and trusts.

-- by Steve Hargrove, Director of Events and Marketing

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